Social Innovation Stories

Gi Group

Destination Work Italy

Through ‘Destination Work’, Gi Group employees voluntarily organise and deliver workshops, trainings, and presentations to help people from their local community boost their employability. In Italy, the event expanded to a five-day program of various workshops, one-to-one sessions and meetings targeted groups of different levels of work experience.

  • #Skills

  • #Inclusiveness

The challenge

In an ever-changing labour market, people increasingly need support to access the best tools and strengthen their employability, according to their needs. For the most vulnerable groups in society, it comes down to work on very basic skills but, depending on the country concerned, complex social dynamics might need to be addressed.


Gi Group started “Destination Work”, a global volunteering project, to use the skills available within the company to respond to the needs of the community in which its individual branches are located.

In Italy, the program has involved collaboration with partners such as LinkedIn and Monster in discussing personal branding, new recruitment trends, and skills required by the various sectors. Participants were able to understand the real meaning of increasingly key concepts, such as networking, smart working, total reward, welfare, and wellbeing.

A partnership with SHL - the world leader in talent innovation, which helps companies improve their performance by providing people insight - offered 50 university/junior participants the opportunity to work on their own individual development plan, free of charge, using innovative online assessment tools with the support of SHL personnel, to build a practical development plan for a more effective integration into the labour market.

Young and very young attendees got a chance to meet with the trendy youtuber Luis Sal. In his talk, Luis told the story of his personal experience and his vision of the labour market as a millennial, where creativity and innovation grow through humility and determination.

A great focus is put on providing tools relevant to the increasing digitalization of the labour market. exploring the issues arising from expected developments for the next five years as companies start to use immersive realities (virtual and augmented).

Key numbers


individuals supported


Gi Group employees involved


hours of volunteering


Destination Work offers GiGroup staff the opportunity to make their skills and professional experiences available to the community, especially those who most need to enhance their employability, increasing awareness about the strong social impact of the company’s work.

For participants to the events, Destination Work provides free information, training, and advice on vocational guidance issues that may be immediately applied in the job search. Many have then applied – successfully - for open positions in companies that are clients of the Gi Group and other companies.